Senior digital marketing strategy for brands and agencies that want clarity, not noise.
If you’re a brand or agency team navigating an ever-changing digital landscape, you don’t need more tactics—you need clarity and the right expertise at the table.
I partner closely with teams as a strategic extension of their business, bringing senior-level digital, social, and influencer expertise to strengthen internal capabilities and guide smarter decision-making. Together, we build focused strategies across social, content, influencer, and paid media—so your team feels confident, aligned, and set up to deliver work that performs.
STRATEGY
Great digital work starts with a solid foundation. I take the time to understand your audience, their behaviours, and what actually motivates them. From there, I develop a clear digital strategy that connects your business goals to the right channels, content, and messaging—so every decision is intentional and aligned from the start.
PLANNING
Strategy is only effective when it’s actionable. Once the direction is set, I translate strategy into a clear, practical plan—mapping out priorities by month, quarter, or campaign. I help put the right tools, processes, and guardrails in place so your team knows exactly what to do, when to do it, and why it matters.
EXECUTION
Execution shouldn’t feel disconnected from strategy. I stay hands-on throughout execution—whether that’s guiding content creation, supporting influencer or paid media programs, optimizing channels, or reporting on performance. The goal is simple: ensure the work stays aligned, adapts as needed, and delivers meaningful results.
